“It actually makes you a jerk if you figure out a solution, but then you price everybody out of that solution.” We wanted to make sure especially during COVID, where most people are shopping online, that they were able to get their hands on these products.” So we lowered the price points,” she said, explaining that they cut their profit margins in order to do so. “So, we wanted to make sure that our products that are amazing were actually affordable. “It actually makes you a jerk if you figure out a solution, but then you price everybody out of that solution,” said the Bring It On star. They used their power to prioritize their customers, marking the down the prices and making the brand as accessible as possible through Amazon. In addition to improved formulas, Union offered Sims a stake in the company, giving them the majority ownership. Gabrielle Union, Larry Sims, and models (Courtesy of NdotN Public Relations + Events) People Over Profits It also eliminates harmful ingredients like silicones, parabens, and sulfates. The new 12-product collection includes a detangling shampoo, restoring conditioner, oil treatment, and curl cream.
He continued, “The biotin, the rice oil, the rice water, the creatine, the bacuri butters - a lot of the oils that we have in Flawless - they all, as a combination, just worked.”
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